NEW YORK, June 30 /PRNewswire-FirstCall/ -- Gillette, part of The Procter & Gamble Company , today announced the unveiling of the newest Gillette Champions ambassador -- one of the best-known, most widely respected and successful athletes competing today, Derek Jeter. Jeter will be integrated into Gillette brand programs in North America and will be leveraged through multi-faceted marketing initiatives, including: print and broadcast advertising, consumer promotions, point of sale materials, online support and public relations in support of Gillette's premium shaving products. Globally, the Gillette Champions program features sports icons Tiger Woods, Roger Federer and Thierry Henry in this exciting new program that builds on Gillette's rich history in the world of sports and epitomizes their commitment to providing "The Best a Man Can Get."
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Consistent with the program values, Jeter was selected not only for his sporting accomplishments, but also for his behavior away from the game. He is as much a champion in his personal life as in his sport.
"Being a part of the Gillette Champions program is a great honor for me," said Jeter. "In baseball, having confidence is essential, and a critical element of confidence is looking and feeling my best."
"The Gillette name is synonymous with being the best. Jeter has proven he has what it takes to be a champion on the field," said Chip Bergh, Procter & Gamble, Group President, Global Personal Care. "He was chosen not only for his outstanding sporting performances, but also for his performance off the field, in his charitable actions and his reputation as an icon of true sporting values. That is what the Gillette Champions is all about. Men, women and children here in North America look up to athletes who raise their level of play and bring the game to a new level, who set the standard in sports and style."
New York Yankees captain Derek Jeter has been the starting shortstop for the Bronx Bombers since beginning his career in 1996. He is an eight time MLB All-Star and has won the American League Rookie of the Year Award (1996), two Silver Slugger Awards, and three Gold Glove Awards. Jeter has also been crowned a World Series Champion four times. He holds Major League Baseball records for career postseason hits, singles, at-bats, and runs scored. His excellence on the baseball diamond is paralleled only by his work with the Turn 2 Foundation. The Foundation was established by Jeter, in 1996, to create and support signature programs and activities to motivate young people to turn away from drugs and alcohol and "Turn 2" healthy lifestyles.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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PRN Photo Desk, photodesk@prnewswire.com Procter & Gamble CONTACT: Mike Norton of Gillette, 1-617-421-8201, norton.mr@pg.com;
Michael Young, 1-212-601-8212, MYoung@porternovelli.com, or Courtney
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for Gillette
Web site: http://www.pg.com/